-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, PEiZ4FIHzgIsUhwWJyQ61SRdSqDL93vszWdFJfUlgE/vhX4iX40e4YXU219D3iwJ cPY86b6QwHjxbksforZ16A== 0000950172-05-000482.txt : 20050214 0000950172-05-000482.hdr.sgml : 20050214 20050211192332 ACCESSION NUMBER: 0000950172-05-000482 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20050214 DATE AS OF CHANGE: 20050211 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: ALLOY INC CENTRAL INDEX KEY: 0001080359 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 043310676 STATE OF INCORPORATION: DE FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-58053 FILM NUMBER: 05601372 BUSINESS ADDRESS: STREET 1: 151 WEST 26TH STREET STREET 2: 11TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10001 BUSINESS PHONE: 2122444307 MAIL ADDRESS: STREET 1: 151 WEST 26TH STREET STREET 2: 11TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10001 FORMER COMPANY: FORMER CONFORMED NAME: ALLOY ONLINE INC DATE OF NAME CHANGE: 19990309 FORMER COMPANY: FORMER CONFORMED NAME: ALLOY COM INC DATE OF NAME CHANGE: 19990224 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: FLETCHER ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0000898338 IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 22 EAST 67TH STREET STREET 2: -- CITY: NEW YORK STATE: NY ZIP: 10021 BUSINESS PHONE: 212 284 4800 MAIL ADDRESS: STREET 1: 22 EAST 67TH STREET CITY: NEW YORK STATE: NY ZIP: 10021 SC 13G/A 1 paalloy.txt SCHEDULE 13G/A FOR ALLOY INC SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ---------------- SCHEDULE 13G/A (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (Amendment No. 2)1 Alloy, Inc. - ------------------------------------------------------------------------------ (Name of Issuer) Common Stock, $0.01 par value - ------------------------------------------------------------------------------ (Title of Class of Securities) 019855105 - ------------------------------------------------------------------------------ (CUSIP Number) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [X] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) - ------------------------------- 1 The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). - ----------------------- --------------------- CUSIP No. 019855105 13G/A Page 2 of 7 Pages - ----------------------- --------------------- - ------------------------------------------------------------------------------ 1. NAMES OF REPORTING PERSONS. I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY) Fletcher Asset Management, Inc. - ------------------------------------------------------------------------------ 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [ ] - ------------------------------------------------------------------------------ 3. SEC USE ONLY - ------------------------------------------------------------------------------ 4. CITIZENSHIP OR PLACE OF ORGANIZATION Delaware - ------------------------------------------------------------------------------ 5. SOLE VOTING POWER 3,374,991 NUMBER OF SHARES ---- --------------------------------------------------- BENEFICIALLY 6. SHARED VOTING POWER 0 OWNED BY EACH ---- --------------------------------------------------- REPORTING 7. SOLE DISPOSITIVE POWER 3,374,991 PERSON WITH ---- --------------------------------------------------- 8. SHARED DISPOSITIVE POWER 0 - ------------------------------------------------------------------------------ 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH 3,374,991 REPORTING PERSON - ------------------------------------------------------------------------------ 10. CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES [ ] CERTAIN SHARES* - ------------------------------------------------------------------------------ 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 7.7% - ------------------------------------------------------------------------------ 12. TYPE OF REPORTING PERSON* IA - ------------------------------------------------------------------------------ * SEE INSTRUCTIONS BEFORE FILLING OUT! 2 - ----------------------- --------------------- CUSIP No. 019855105 13G/A Page 3 of 7 Pages - ----------------------- --------------------- - ------------------------------------------------------------------------------ 1. NAMES OF REPORTING PERSONS. I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY) Alphonse Fletcher, Jr. - ------------------------------------------------------------------------------ 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [ ] - ------------------------------------------------------------------------------ 3. SEC USE ONLY - ------------------------------------------------------------------------------ 4. CITIZENSHIP OR PLACE OF ORGANIZATION United States - ------------------------------------------------------------------------------ 5. SOLE VOTING POWER 0 NUMBER OF SHARES ---- --------------------------------------------------- BENEFICIALLY 6. SHARED VOTING POWER 0 OWNED BY EACH ---- --------------------------------------------------- REPORTING 7. SOLE DISPOSITIVE POWER 0 PERSON WITH ---- --------------------------------------------------- 8. SHARED DISPOSITIVE POWER 0 - ------------------------------------------------------------------------------ 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH 3,374,991 REPORTING PERSON - ------------------------------------------------------------------------------ 10. CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES [ ] CERTAIN SHARES* - ------------------------------------------------------------------------------ 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 7.7% - ------------------------------------------------------------------------------ 12. TYPE OF REPORTING PERSON* HC - ------------------------------------------------------------------------------ * SEE INSTRUCTIONS BEFORE FILLING OUT! 3 Item 1(a). Name of Issuer: - ---------- -------------- Alloy, Inc. Item 1(b). Address of Issuer's Principal Executive Offices: - ---------- ----------------------------------------------- 151 West 26th Street 11th Floor New York, New York 10001 Item 2(a). Names of Persons Filing: - ---------- ----------------------- Fletcher Asset Management, Inc. ("FAM") and Alphonse Fletcher, Jr. Item 2(b). Address of Principal Business Office or, if none, Residence: - ---------- ----------------------------------------------------------- HSBC Tower, 29th Floor 452 Fifth Avenue New York, New York 10018 Item 2(c). Citizenship: - ---------- ----------- FAM is a corporation organized under the laws of the State of Delaware. Alphonse Fletcher, Jr. is a citizen of the United States. Item 2(d). Title of Class of Securities: - ---------- ---------------------------- Common Stock, $0.01 par value Item 2(e). CUSIP Number: - ---------- ------------ 019855105 Item 3. If this statement is filed pursuant to Rule 13d-1(b), or - ------- -------------------------------------------------------- Rule 13d-2(b) or (c), check whether the person filing is a: ---------------------------------------------------------- (a) [ ] Broker or dealer registered under Section 15 of the Exchange Act; (b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act; (c) [ ] Insurance company as defined in Section 3(a)(19) of the Exchange Act; (d) [ ] Investment company registered under Section 8 of the Investment Company Act; (e) [X] An investment adviser in accordance with Rule 13d-1(b) (1)(ii)(E); (f) [ ] An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F); (g) [X] A parent holding company or control person in accordance with Rule 13d-1(b)(ii)(G); (h) [ ] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act; 4 (i) [ ] A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act; or (j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J). If this statement is filed pursuant to Rule 13d-1(c), check this box [ ]. Item 4. Ownership. - ------- --------- (a) Amount Beneficially Owned: ------------------------- 3,374,991 shares (b) Percent of Class: ---------------- 7.7% (based on the 44,063,907 shares of Common Stock (the "Common Stock") of Alloy, Inc. (the "Company") consisting of (i) 43,044,616 shares publicly reported by the Company to be outstanding as of December 3, 2004 and (ii) the 1,019,291 shares of Common Stock underlying warrants issuable to FAM within 60 days as of December 31, 2004). (c) Number of shares as to which FAM has: ------------------------------------ (i) Sole power to vote or to direct the vote: ---------------------------------------- 3,374,991 shares (ii) Shared power to vote or to direct the vote: ------------------------------------------ 0 shares (iii) Sole power to dispose or to direct the disposition of: ----------------------------------------------------- 3,374,991 shares (iv) Shared power to dispose or to direct the disposition of: ------------------------------------------------------- 0 shares The 3,374,991 shares of Common Stock reported to be beneficially owned includes 1,019,291 shares of Common Stock issuable upon the exercise by Fletcher International, Ltd. of warrants issued pursuant to an Agreement, dated January 25, 2002, by and between the Company and Fletcher International, Ltd. The warrants are exercisable within 60 days of December 31, 2004. The holdings reported reflect the shares of Common Stock issuable within 60 days of December 31, 2004 that would have been held had the warrants been exercised on December 31, 2004. The shares of Common Stock of the Company reported to be beneficially owned consist of shares and warrants held in one or more accounts managed by FAM (the "Accounts"), for Fletcher International, Ltd. FAM has sole power to vote and sole power to dispose of all shares of Common Stock in the Accounts. By virtue of Mr. Fletcher's position as Chairman and Chief Executive Officer of FAM, Mr. Fletcher may be deemed to have the shared power to vote or direct the vote of, and the shared power to dispose or direct the disposition of, such shares, and, therefore, Mr. Fletcher may be deemed to be the beneficial owner of such Common Stock. Item 5. Ownership of Five Percent or Less of a Class. - ------- -------------------------------------------- Not Applicable 5 Item 6. Ownership of More Than Five Percent on Behalf of Another - ------- -------------------------------------------------------- Person. ------ This Schedule 13G/A Amendment No. 2 is filed by FAM, which is an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, as amended, with respect to the shares of Common Stock held at December 31, 2004 in the Accounts managed by FAM. By reason of the provisions of Rule 13d-3 under the Act, FAM and Mr. Fletcher may each be deemed to own beneficially the shares of Common Stock owned by the Accounts. The Accounts have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such Common Stock purchased for its account. Item 7. Identification and Classification of the Subsidiary Which - ------- --------------------------------------------------------- Acquired the Security Being Reported on By the Parent Holding ------------------------------------------------------------- Company. -------- This Schedule 13G/A Amendment No. 2 is filed by FAM and Mr. Fletcher. Item 8. Identification and Classification of Members of the Group. - ------- ---------------------------------------------------------- Not Applicable Item 9. Notice of Dissolution of Group. - ------- ------------------------------- Not Applicable Item 10. Certifications. - -------- --------------- By signing below Fletcher Asset Management, Inc. and Alphonse Fletcher, Jr. certify that, to the best of their knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. 6 SIGNATURE --------- After reasonable inquiry and to the best of their knowledge and belief, the undersigned certify that the information set forth in this statement is true, complete and correct. Dated: February 10, 2005 Fletcher Asset Management, Inc. By: /s/ Peter Zayfert ------------------------------------ Name: Peter Zayfert Title: Executive Vice President Fletcher Asset Management, Inc. By: /s/ Patrick Huvane ------------------------------------ Name: Patrick Huvane Title: Chief Financial Officer Alphonse Fletcher, Jr., in his individual capacity By: /s/ Denis J. Kiely ------------------------------------ Name: Denis J. Kiely for Alphonse Fletcher, Jr. *By Power of Attorney, dated February 14, 2001, attached as Exhibit A hereto. 7 Exhibit A Power of Attorney KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears below revokes all prior Power of Attorney and appoints Denis J. Kiely to act severally as attorney-in-fact for the undersigned solely for the purpose of executing reports required under Sections 13 and 16 of the Securities Exchange Act of 1934, as amended, and filing the same, with exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission thereby ratifying and confirming all that said attorney-in-fact may do or cause to be done by virtue hereof. Signed: /s/ Alphonse Fletcher Jr. ------------------------- Alphonse Fletcher Jr. Dated: February 14, 2001 8 -----END PRIVACY-ENHANCED MESSAGE-----